When I watched Oogi video first time, I thought it is just like sticky mud I used to play when I was kid. But a much friendly version. Oogi is made by silicone rubber and it can stuck on most of surface of furnitures or structures at home. They can be also sucked with each other to form a long string of connection. The suction cups on end of five tactiles create endless play modes. Designed by a Swiss toy creator Moluk, it comes with 2 sizes and colors for blue and red. You can get Oogi from Amazon for less than $18.